We understand every brief is unique — but, over time, we have developed a tried and trusted approach that helps us to discover your purpose, define your audience and determine the best way to engage them.
Is your brand visible and credible? Are its messages engaging? Armed with information, we develop brand keys for our clients. Brand keys that identify their reason for being and the unique ways they can tell customers, not just what they do, but why they do it.
These aren’t just marketing buzzwords on paper. We push and prod until we’ve got to the very essence of your brand. This is the reason you exist now — and why you will continue to grow in the future.
If you already own an established brand, we can help you to refine the positioning and create compelling messages that cut through competitor noise.
For fledgeling brands or brand extensions, our team will work with you to develop original names and straplines that complement your existing portfolio, while helping your product or service stand out.
Once we’ve built up a picture of your who, what and, most importantly, why, we can help develop a communications strategy that speaks the right language, differentiates against competitors and exploits new opportunities.
We will audit your existing strategy to draw from your current strengths and weaknesses, then choose the most appropriate ways to put your message in front of your audience.
Our integrated approach means combining the best traditional channels, such as TV and press advertising, with a combination of paid (Google PPC: Pay Per Click), owned (your own website, blogs and social) and earned media (essentially, digital word-of-mouth).
Once goals are established, our customer and competitor behaviour insights are used to find the best channels to market. This is driven by audience segmentation and followed by further refinement of your core messages to reach the right target.
Careful consideration of traditional media is an essential part of your campaign plan and needs to be fully integrated with online communications to be effective.
We will revisit messages and content throughout the lifespan of a project to ensure we remain relevant, engaging and on-brand.