Focus on eye health for National Eye Health Week

This week is National Eye Health Week, a yearly event which aims to educate people about the importance of eye health. Despite our busy lifestyles, the message is clear: eyesight is something that shouldn’t be neglected.

In the UK, approximately 2 million people suffer from severe sight loss and half of these issues can be avoided by simply having regular eye tests. These can detect various health conditions, such as glaucoma, diabetes, and high blood pressure, which can be helped with early treatment. Even general wellbeing can be improved by keeping eyes healthy.

We learnt the importance of eye health first-hand through our work with Thea Pharmaceuticals. This global company develops and manufactures products that support ophthalmic care and eye health, covering a range of therapy areas, including inflammation, infection, and allergy.

All the projects we’ve worked on have been designed to drive home the message that our eyes are precious, and that diet and exercise play a vital role in protecting and preserving good vision for life.

One such condition campaign saw us raising awareness of Dry Eye. As many as 1 in 5 people have this irritating condition but are never diagnosed. It’s caused by a variety of factors, from computer use and hormones to air conditioning and pollution.

To accelerate awareness, drive sales and distribution, we created a consumer education campaign around Dry Eye symptoms and effective management with their leading brand: Thealoz Duo preservative-free eye drops.

We used a series of colourful illustrations, created in-house in a 20′ second TV ad designed to be split into two 10′ second versions to maximise usage online or in clinic. The advert aired on the ITV Central Region and was supported with a digital campaign as well as POS in opticians and pharmacies, all driving traffic to a new consumer website.