The Foundry

Polar Preet: Rising to the challenge

With a solo arctic voyage ahead of her, Preet Chandi also had an epic challenge for us…

10 Jun 2025 / By Mark Bottomley

The Foundry forte: helping clients Rise + Shine

Finding the right strategic and creative approach can transform your business…

4 Jun 2025 / By Mark Bottomley

Get with the program: AI for behaviour change

Could using AI in behaviour change marketing get you closer to your customers? Our Client Services Director thinks so…

22 May 2025 / By James Kay

From sugar to sustainability: The role of behaviour change in marketing

Marketing isn’t just about selling products. It can also play a crucial role in influencing what people think, feel and do. Behaviour change marketing uses psychological principles, data and behavioural science to encourage habit formation and shift changes in attitudes.

1 May 2025 / By James Kay

World Health Day and the role of responsible healthcare marketing

This year’s World Health Day got us thinking about the importance of ethical marketing…

2 Apr 2025 / By James Kay

The inside tips from the outdoors

Here’s what we learnt from the Outdoor Industries Association’s annual conference and AGM…

1 Apr 2025 / By James Kay

Beyond the booth: How to maximise exhibition impact

With the right partner, exhibitions can mean big business. Here’s how to make them work for you…

18 Mar 2025 / By James Kay

5 ways to be more B Corp™

Every organisation that achieves B Corp™ status must pass rigorous tests in five key areas…

4 Mar 2025 / By Mark Bottomley

Welcome to the team Grumpy Stu!

Stu, the Romanian street dog, is known as a bit of a character. We thought he’d fit right in…

11 Feb 2025 / By Elaine Lowe

It was meant to B… We’re now B Corp™ certified!

We’ve always believed business can be a force for good and now we’ve got B Corp™ status to prove it…

3 Feb 2025 / By Mark Bottomley

Resolutions are out. Revolutions are in.

One minute you’re choking on SprayMount™ fumes; the next you’re briefing an AI influencer. Things never stand still for long in marketing and 2024 proved the future is getting faster. How will you keep up in 2025?

2 Jan 2025 / By Mark Bottomley

Christmas is going to the dogs

We’re donating to Manchester and Cheshire Dogs’ Home…

12 Dec 2024 / By Mark Bottomley

Proud to support the real living wage

We’ve joined the independent movement to support fairer pay for employees nationwide…

19 Sept 2024 / By Mark Bottomley

AI winners: The industries that will Rise + Shine

Generative AI is still all over our newsfeeds. As we become more familiar with its endless possibilities, which businesses will benefit most?

2 Jul 2024 / By Ian McKay

We did it! Race the Sun. Done.

On 27th April we took part as a team in the Race the Sun event for Action Medical Research. Here’s how it went…

30 May 2024 / By Ian McKay

EVERY BIT COUNTS TO REDUCE PLASTIC WASTE

We recently took part in the Big Plastic Count to do our bit in the war against plastic waste…

22 Apr 2024 / By Stuart Simpson

Some “Outside” influence

We’re really excited to bring the news that Andrew Denton is joining The Foundry as our non-Exec director.

11 Mar 2024 / By Mark Bottomley

We’re racing the sun for Action Medical Research

You know us, we love a challenge, and this April we’re getting ready for a big one…

17 Jan 2024 / By Ian McKay

We’re Sharing Our True Love Of Creativity This Christmas

The Foundry team has been busy brushing up their design skills to bring you the 12 days of Creative-mas!

14 Dec 2023 / By Kate Booth

Proud to ‘do it again’ for Salts Healthcare at ASCN

How we made sure this year’s Association of Stoma Care Nurses conference was another triumph…

7 Nov 2023 / By The Foundry

Supporting Family Action charity with their Mental Health project BAND

How we helped Family Action charity with their Mental Health project BAND, to create a bright and welcoming space day and night…

10 Oct 2023 / By Alesia Harrison

There is a footballing life after 40!

Our Finance Director, Elaine, proves you’re never too old for a kickabout as she explains how walking football got her back in the game.

2 Aug 2023 / By Elaine Lowe

Why we’ve made the switch from Twitter to Threads

Last week Meta launched Threads to rival Elon Musk’s Twitter. Is it worth the hype and can you afford ignore it?

11 Jul 2023 / By Kate Booth

It’s our birthday and the gifts are on us!

We’re nearly halfway through 2023, and already it’s been a busy year. Today is officially our birthday, and not just any birthday, our 25-year celebration!

24 May 2023 / By The Foundry

We've had a spring clean

We’ve been busy bees in the background and given ourselves a fresh new look and feel.

20 Apr 2023 / By Mark Bottomley

Digging deep for our clients

We’ve just planted trees for the Sow the City rewilding project…

5 Apr 2023 / By Mark Bottomley

The outdoors are becoming more inclusive. Are you?

The Outdoor Industry is facing a “moment”. The winners will be the brands and organisations that can embrace women in leadership and the outdoors, sustainability, diversity and inclusion.

5 Apr 2023 / By Ian McKay

We’re giving reels of love to our clients

We’re spreading the love this Valentine’s by giving reels of our free time to help clients in real time…

14 Feb 2023 / By Ian McKay

An evening of Food Sorcery

Christmas already seems a lifetime away. But we thought we’d kick off the New Year with our last favourite memory of 2022…

30 Jan 2023 / By Kate Booth

Hoe, hoe, hoe! Merry Christmas!

We’re digging deep for our clients and suppliers this Christmas by planting 203 trees in Manchester in support of Sow The City...

8 Dec 2022 / By Kate Booth

The Foundry does...

The Wainwrights! We joined our digital director for one leg of his walking challenge to complete the Lakeland fells in 2022…

3 Nov 2022 / By Kate Booth

Tomorrow, Tomorrow, we love ya, Tomorrow!

After a great couple of years in the White building, The Foundry has moved back into Tomorrow at MediaCity UK!

2 Nov 2022 / By Kate Booth

The Foundry does…

Gin-crafting, pet portraits, snowboarding…as a team we do a whole lot more than advertising and we’re ready to share our passions!

6 Oct 2022 / By Kate Booth

Stu steps up for climate change

When he’s not raising money, he’s raising awareness…

5 Oct 2022 / By Kate Booth

Digital jets off to the DynamicWeb summit

Senior members of our digital team have just returned from the DynamicWeb summit, meeting our partners of the last 12 years…

22 Sept 2022 / By Ian McKay

The Foundry on student life

Remember your student days? For a bit of fun, we’ve taken a trip down memory lane and shared our best bits, dodgy hair and all!

13 Sept 2022 / By Kate Booth

Our in-house photographer also keeps our finances in check

Our Finance Manager, Elaine, will be the person our clients are used to picking up the phone to for any finance queries or receiving an email from each month with their invoices. But what you might not know about Elaine, is for the last 6 years, she’s been a member of a photography club.

16 Aug 2022 / By Kate Booth

Walking the Wainwrights: 104 to go

After taking on Everest Base Camp in 2018 and winning, our Founder and Digital Director, Ian, has set himself a new challenge. He’s currently in the process of completing all 214 Wainwrights and wants to have them all ticked off within 12 months – 4 fells a week!

2 Aug 2022 / By Kate Booth

Creating a brand people want to work for

You might have a great company name and a yellow-pencil worthy logo, but is that enough to attract the best talent?

9 Jun 2022 / By Kate Booth

The power of video in destination marketing

Video marketing is nothing new, but thanks to social media it now has the potential to reach huge audience...

4 Jan 2022 / By Mark Bottomley

Merry Christmas from all at The Foundry

2021 is almost over! With a (potentially) normal Christmas around the corner here’s a look back on some of our highlights...

20 Dec 2021 / By Ian McKay

Top 5 considerations for online learning

If you’re thinking of launching an online training and development programme, here are five key things to consider...

15 Sept 2021 / By Alesia Harrison

The healthcare brand benefitting from online learning

Since the start of the pandemic, online learning has opened up a new way to connect with customers...

15 Sept 2021 / By Ian McKay

Using e-learning to build a stroke support community

How do you unite survivors, carers and medical professionals in their mission to educate on stroke?

15 Sept 2021 / By James Kay

Growing brand loyalty through online learning

Instead of competing solely on price, we helped a veterinary pharmaceutical company build customer loyalty with an e-learning Academy...

15 Sept 2021 / By Mital Daya

Community engagement is the key to behaviour change

In year two of our sugar reduction campaign for Sheffield City Council we’ve worked with local parents, students, businesses and even written a book!

19 Jul 2021 / By James Kay

Foundry finds... Who wants your brand and how you can sell it (1 of 2)

Do you have a brand to launch in the health and well-being sector? Our latest research for a new client threw up some interesting finds...

10 Feb 2021 / By Mark Bottomley

Helping St Ann’s Hospice raise funds in 2021

Charities have been hit hard this last year, so we wanted to donate our time to help with a new fundraising campaign...

19 Jan 2021 / By Kate Booth

Adherence Marketing: The no-brainer for healthcare brands

As more patients are forced to self-care, adherence marketing is vital for pharma and medical device companies.

16 Dec 2020 / By James Kay

How can marketers navigate the nightmare of 2020?

It’s been a year of horrific blows for most industries, but we’ve managed to keep our spirits up by learning from changing behaviours...

30 Oct 2020 / By Vicky Green

Using social media to tackle Sheffield’s sugar problem

How we’re helping Sheffield City Council to raise awareness of too much sugar through a fully managed social campaign...

19 Oct 2020 / By The Foundry

Socially distant? Here’s how we’re helping clients reach customers.

Social media is an essential part of any marketing campaign and we’re having great fun managing the feeds for some fantastic clients...

13 Oct 2020 / By Ian McKay

The outrageous podcast you need to hear

Our very own Mark Bottomley talks parenting, pitching and professional wins in the latest podcast from The Outrageous Impact Show...

7 Oct 2020 / By Mark Bottomley

TikTok: The platform healthcare brands can’t afford to ignore

With its affordable ads, simple structure, and growing audience TikTok has enormous potential for pharma marketing.

28 Sept 2020 / By Kate Booth

Do you love your gut? Here’s how we stay healthy.

We’re living up to our reputation for #loveyourgut week by sharing some of the healthy things we do for ourselves and our clients...

25 Sept 2020 / By Kate Booth

Focus on eye health for National Eye Health Week

We’re getting involved in #visionmatters for National Eye Health Week, inspired by our ophthalmic friends at Thea Pharmaceuticals...

22 Sept 2020 / By Kate Booth

It’s a green kind of day

Lockdown has forced us to change the way we live. How can we keep up the momentum to create a greener, cleaner planet?

15 Sept 2020 / By Kate Booth

We’ve arrived!

After a few months in our temporary home, the new office is finally finished and we’ve taken up residence at Arrive, White Building, Media City.

1 Sept 2020 / By Ian McKay

Health, beauty, skincare – buying habits COVID-19

We’ve seen the huge impact that the COVID-19 pandemic has had on consumer buying habits and brand engagement, especially within the health, beauty and skincare categories.

22 Jun 2020 / By The Foundry

Lack of exercise, fresh air and vitamin D

As the weeks of lockdown tick by we’ve been reading a lot about problem skin – breakouts, irritated, dry and oily etc – so it seemed like a good time to do some investigating into the effects ‘lockdown’ might be having on our skin, and what we can do to help.

19 May 2020 / By The Foundry