- Work
The power of video in destination marketing
Video marketing is nothing new, but thanks to social media it now has the potential to reach huge audience...
4 Jan 2022 / By Mark Bottomley
- News
Merry Christmas from all at The Foundry
2021 is almost over! With a (potentially) normal Christmas around the corner here’s a look back on some of our highlights...
20 Dec 2021 / By Ian McKay
- Insight
Top 5 considerations for online learning
If you’re thinking of launching an online training and development programme, here are five key things to consider...
15 Sep 2021 / By Alesia Harrison
- Work
The healthcare brand benefitting from online learning
Since the start of the pandemic, online learning has opened up a new way to connect with customers...
15 Sep 2021 / By Ian McKay
- Work
Using e-learning to build a stroke support community
How do you unite survivors, carers and medical professionals in their mission to educate on stroke?
15 Sep 2021 / By Anna Scott
- Work
Growing brand loyalty through online learning
Instead of competing solely on price, we helped a veterinary pharmaceutical company build customer loyalty with an e-learning Academy...
15 Sep 2021 / By Mital Daya
- News
Community engagement is the key to behaviour change
In year two of our sugar reduction campaign for Sheffield City Council we’ve worked with local parents, students, businesses and even written a book!
19 Jul 2021 / By Anna Scott
- News
Foundry finds... Who wants your brand and how you can sell it (1 of 2)
Do you have a brand to launch in the health and well-being sector? Our latest research for a new client threw up some interesting finds...
10 Feb 2021 / By Mark Bottomley
- News
Helping St Ann’s Hospice raise funds in 2021
Charities have been hit hard this last year, so we wanted to donate our time to help with a new fundraising campaign...
19 Jan 2021 / By Kate Booth
- News
Compliance Marketing: The no-brainer for healthcare brands
As more patients are forced to self-care, compliance marketing is vital for pharma and medical device companies.
16 Dec 2020 / By Anna Scott
- News
How can marketers navigate the nightmare of 2020?
It’s been a year of horrific blows for most industries, but we’ve managed to keep our spirits up by learning from changing behaviours...
30 Oct 2020 / By Vicky Green
- News
Using social media to tackle Sheffield’s sugar problem
How we’re helping Sheffield City Council to raise awareness of too much sugar through a fully managed social campaign...
19 Oct 2020 / By The Foundry
- News
Socially distant? Here’s how we’re helping clients reach customers.
Social media is an essential part of any marketing campaign and we’re having great fun managing the feeds for some fantastic clients...
13 Oct 2020 / By Ian McKay
- News
The outrageous podcast you need to hear
Our very own Mark Bottomley talks parenting, pitching and professional wins in the latest podcast from The Outrageous Impact Show...
7 Oct 2020 / By Mark Bottomley
- News
TikTok: The platform healthcare brands can’t afford to ignore
With its affordable ads, simple structure, and growing audience TikTok has enormous potential for pharma marketing.
28 Sep 2020 / By Kate Booth
- News
Do you love your gut? Here’s how we stay healthy.
We’re living up to our reputation for #loveyourgut week by sharing some of the healthy things we do for ourselves and our clients...
25 Sep 2020 / By Kate Booth
- News
Focus on eye health for National Eye Health Week
We’re getting involved in #visionmatters for National Eye Health Week, inspired by our ophthalmic friends at Thea Pharmaceuticals...
22 Sep 2020 / By Kate Booth
- News
It’s a green kind of day
Lockdown has forced us to change the way we live. How can we keep up the momentum to create a greener, cleaner planet?
15 Sep 2020 / By Kate Booth
- News
We’ve arrived!
After a few months in our temporary home, the new office is finally finished and we’ve taken up residence at Arrive, White Building, Media City.
1 Sep 2020 / By Ian McKay
- News
Health, beauty, skincare – buying habits COVID-19
We’ve seen the huge impact that the COVID-19 pandemic has had on consumer buying habits and brand engagement, especially within the health, beauty and skincare categories.
22 Jun 2020 / By The Foundry
- News
Lack of exercise, fresh air and vitamin D
As the weeks of lockdown tick by we’ve been reading a lot about problem skin – breakouts, irritated, dry and oily etc – so it seemed like a good time to do some investigating into the effects ‘lockdown’ might be having on our skin, and what we can do to help.
19 May 2020 / By The Foundry
- News
How to educate patients more effectively
Patient education is a crucial part of the marketing mix. It can strengthen the relationship between the product and the patient AND the patient and the prescriber.
27 Apr 2020 / By Ian McKay
- News
How to keep your steps up on lockdown
We love a good challenge, especially if it involves counting steps. But, can we still achieve our goals during lockdown?
20 Apr 2020 / By Kate Booth
- News
Sharing the love for our brilliant NHS
From lighting up landmarks to clapping from our doorsteps, we want to say a huge thank you to our amazing NHS workers and health heroes..
15 Apr 2020 / By Kate Booth
- News
How to boost health and wellbeing while self-isolating
Joe Wicks is the nation’s PE teacher, kids are going stir crazy and the kitchen is now the office. So, what can we do to make life easier?
6 Apr 2020 / By The Foundry
- News
We’ve moved to Media City!
Goodbye Goose Green. Hello MediaCityUK. We’ve packed up our desks, recycled about 20 tonnes of paper and given loads of old stuff new homes.
19 Feb 2020 / By Ian McKay
- News
The Foundry says ‘Sheffield is Sweet Enough’
We’ve just launched our ‘Sheffield is Sweet Enough’ initiative for Sheffield City Council at Woodthorpe Community Primary School...
12 Feb 2020 / By Ian McKay
- News
The Foundry scoops two PMEA awards
Our Confidence BE® campaign, for Salts Healthcare, has just received two ‘Highly Commended’ awards from the PMEA.
3 Dec 2019 / By Ian McKay
- Work
The Foundry gets more people outside for Ordnance Survey
20 million people in the UK want to get out more, but don’t. Ordnance Survey plan to reverse that with #GetOutsideDay.
21 Nov 2019 / By Mark Bottomley
- Work
The Foundry helps Salts Healthcare reach record sales
When Salts designed their most innovative stoma bag, they needed an inspirational marketing campaign to match.
28 Sep 2019 / By Anna Scott
- Work
The Foundry creates marketing strategy for Diabetes UK
The Foundry has been appointed to develop a healthcare professional (HCP) targeted marketing strategy for Diabetes UK.
24 Sep 2019 / By Ian McKay
- Insight
Health and wellbeing at work: How do you get it right?
With some top firms currently under fire for controversial health and wellbeing policies, how can you get it right?
23 Sep 2019 / By Kate Booth
- News
The Foundry is getting Sugar Smart this September
We know we’re all eating too much sugar. Some adults are eating more than five times the recommended daily allowance…
5 Sep 2019 / By Kate Booth
- Foundry Culture
- News
Free typeface for National Vegetarian Week
Our two fonts, Veggie Regular and Veggie Grunge are available to download and, best of all, they are completely free!
22 Aug 2019 / By Mital Daya
- News
Foundry wins Sheffield City Council low sugar bid
Foundry Communications has won an intensive pitch to deliver a low sugar initiative for Sheffield City Council.
2 Aug 2019 / By Kate Booth
- Foundry Culture
- Insight
Results of our Foundry sleep experiment and lessons learnt… (2 of 2)
Sleep is big business, with companies trying to sell us everything from pillow sprays to massage machines in pursuit of some shut-eye.
28 Jun 2019 / By Kate Booth
- Foundry Culture
- Insight
Our Foundry sleep testers have finished their experiment. Here’s how they got on… (1 of 2)
A group of us recently took part in a sleep experiment to see if different techniques could help us improve our quality of sleep.
27 Jun 2019 / By Kate Booth
- Insight
Wise Words: How to talk to patients
A recent survey supports the belief that healthcare brands need to talk to patients differently or, at the very least, choose their words wisely.
8 Mar 2019 / By Ian McKay