
- Insight
Creating a brand people want to work for
You might have a great company name and a yellow-pencil worthy logo, but is that enough to attract the best talent?
9 Jun 2022 / By Kate Booth
You might have a great company name and a yellow-pencil worthy logo, but is that enough to attract the best talent?
9 Jun 2022 / By Kate Booth
Video marketing is nothing new, but thanks to social media it now has the potential to reach huge audience...
4 Jan 2022 / By Mark Bottomley
2021 is almost over! With a (potentially) normal Christmas around the corner here’s a look back on some of our highlights...
20 Dec 2021 / By Ian McKay
If you’re thinking of launching an online training and development programme, here are five key things to consider...
15 Sep 2021 / By Alesia Harrison
Since the start of the pandemic, online learning has opened up a new way to connect with customers...
15 Sep 2021 / By Ian McKay
How do you unite survivors, carers and medical professionals in their mission to educate on stroke?
15 Sep 2021 / By Anna Scott
Instead of competing solely on price, we helped a veterinary pharmaceutical company build customer loyalty with an e-learning Academy...
15 Sep 2021 / By Mital Daya
In year two of our sugar reduction campaign for Sheffield City Council we’ve worked with local parents, students, businesses and even written a book!
19 Jul 2021 / By Anna Scott
Do you have a brand to launch in the health and well-being sector? Our latest research for a new client threw up some interesting finds...
10 Feb 2021 / By Mark Bottomley
Charities have been hit hard this last year, so we wanted to donate our time to help with a new fundraising campaign...
19 Jan 2021 / By Kate Booth
As more patients are forced to self-care, compliance marketing is vital for pharma and medical device companies.
16 Dec 2020 / By Anna Scott
It’s been a year of horrific blows for most industries, but we’ve managed to keep our spirits up by learning from changing behaviours...
30 Oct 2020 / By Vicky Green
How we’re helping Sheffield City Council to raise awareness of too much sugar through a fully managed social campaign...
19 Oct 2020 / By The Foundry
Social media is an essential part of any marketing campaign and we’re having great fun managing the feeds for some fantastic clients...
13 Oct 2020 / By Ian McKay
Our very own Mark Bottomley talks parenting, pitching and professional wins in the latest podcast from The Outrageous Impact Show...
7 Oct 2020 / By Mark Bottomley
With its affordable ads, simple structure, and growing audience TikTok has enormous potential for pharma marketing.
28 Sep 2020 / By Kate Booth
We’re living up to our reputation for #loveyourgut week by sharing some of the healthy things we do for ourselves and our clients...
25 Sep 2020 / By Kate Booth
We’re getting involved in #visionmatters for National Eye Health Week, inspired by our ophthalmic friends at Thea Pharmaceuticals...
22 Sep 2020 / By Kate Booth
Lockdown has forced us to change the way we live. How can we keep up the momentum to create a greener, cleaner planet?
15 Sep 2020 / By Kate Booth
After a few months in our temporary home, the new office is finally finished and we’ve taken up residence at Arrive, White Building, Media City.
1 Sep 2020 / By Ian McKay
We’ve seen the huge impact that the COVID-19 pandemic has had on consumer buying habits and brand engagement, especially within the health, beauty and skincare categories.
22 Jun 2020 / By The Foundry
As the weeks of lockdown tick by we’ve been reading a lot about problem skin – breakouts, irritated, dry and oily etc – so it seemed like a good time to do some investigating into the effects ‘lockdown’ might be having on our skin, and what we can do to help.
19 May 2020 / By The Foundry
Patient education is a crucial part of the marketing mix. It can strengthen the relationship between the product and the patient AND the patient and the prescriber.
27 Apr 2020 / By Ian McKay
We love a good challenge, especially if it involves counting steps. But, can we still achieve our goals during lockdown?
20 Apr 2020 / By Kate Booth
From lighting up landmarks to clapping from our doorsteps, we want to say a huge thank you to our amazing NHS workers and health heroes..
15 Apr 2020 / By Kate Booth
Joe Wicks is the nation’s PE teacher, kids are going stir crazy and the kitchen is now the office. So, what can we do to make life easier?
6 Apr 2020 / By The Foundry
Goodbye Goose Green. Hello MediaCityUK. We’ve packed up our desks, recycled about 20 tonnes of paper and given loads of old stuff new homes.
19 Feb 2020 / By Ian McKay
We’ve just launched our ‘Sheffield is Sweet Enough’ initiative for Sheffield City Council at Woodthorpe Community Primary School...
12 Feb 2020 / By Ian McKay
Our Confidence BE® campaign, for Salts Healthcare, has just received two ‘Highly Commended’ awards from the PMEA.
3 Dec 2019 / By Ian McKay
20 million people in the UK want to get out more, but don’t. Ordnance Survey plan to reverse that with #GetOutsideDay.
21 Nov 2019 / By Mark Bottomley
When Salts designed their most innovative stoma bag, they needed an inspirational marketing campaign to match.
28 Sep 2019 / By Anna Scott
The Foundry has been appointed to develop a healthcare professional (HCP) targeted marketing strategy for Diabetes UK.
24 Sep 2019 / By Ian McKay
With some top firms currently under fire for controversial health and wellbeing policies, how can you get it right?
23 Sep 2019 / By Kate Booth
We know we’re all eating too much sugar. Some adults are eating more than five times the recommended daily allowance…
5 Sep 2019 / By Kate Booth
Our two fonts, Veggie Regular and Veggie Grunge are available to download and, best of all, they are completely free!
22 Aug 2019 / By Mital Daya
Foundry Communications has won an intensive pitch to deliver a low sugar initiative for Sheffield City Council.
2 Aug 2019 / By Kate Booth
Sleep is big business, with companies trying to sell us everything from pillow sprays to massage machines in pursuit of some shut-eye.
28 Jun 2019 / By Kate Booth
A group of us recently took part in a sleep experiment to see if different techniques could help us improve our quality of sleep.
27 Jun 2019 / By Kate Booth
A recent survey supports the belief that healthcare brands need to talk to patients differently or, at the very least, choose their words wisely.
8 Mar 2019 / By Ian McKay