With nearly 50% of the world’s population using social media, it’s a crucial part of every campaign for both educating, and advertising to, your audience.
Lately, we’ve found ourselves being asked more and more to help clients with their social content. This can vary across all the platforms, but the most popular seems to be Instagram. We have to admit, it’s something we love to do - getting a buzz from creative ‘now’ content and keeping feeds fresh and up to date.
We can help at any stage of the process. Whether you need help setting up strategy, creating a social media calendar, copywriting and designing content, or taking full control of your feed, being responsible for all posts and customer engagement.
Here are a few of the campaigns we’ve helped our clients with recently, including promoting a blue light acne treatment, selling a leading natural skin care brand, and helping a city council to spread the word about too much sugar.
Ambicare Lustre Solo
Around 90% of people suffer from acne at some point in their lifetime, and not just in their teenage years. Lustre Solo is Ambicare’s clinically proven at-home acne treatment device designed by leading dermatologists using blue-light technology. We were asked to help promote this revolutionary product on their Instagram feed. Although Ambicare were already posting on Instagram, they wanted a more targeted approach and a content plan to help them reach more of their main target market, including Mums with teenagers. We created a series of posts using a mix of newly designed content and information with existing photography to show the benefits of Lustre Solo and bring the brand to life.
Yes To Tomatoes
Natural skincare beauty brand, Yes To, wanted to break the UK market and drive sales of their tomato-based range of scrubs, wipes, and cleansers in Sainsbury’s. Instagram seemed like the perfect match for their tough audience of 17 to 30-year-olds. We came up with a dynamic, two-phased campaign and had lots of fun pelting virtual tomatoes at all the major causes of problem skin, from stress and hormones to pollution. The brand already had a look and feel and, as Instagram regulars, this client felt confident managing their own social posts. After planning the campaign, coming up with the concepts and all copywriting and imagery, we left them to it!
Sheffield’s Sweet Enough
We’re in the middle of a five-year behaviour change campaign for Sheffield City Council aimed at reducing the level of obesity and tooth decay in the city. The campaign is all about sharing how much is too much sugar and what better way to get parents onboard than through social media? As this client had never appeared on social media before, we had to set everything up from scratch – writing the handle descriptions and setting the tone for ‘Sheffield is Sweet Enough’ on both platforms. One of our content managers now devises the content on a weekly basis, helping the council share fascinating facts, low sugar tips, tricks and recipes across Facebook and Instagram. This includes sourcing royalty free imagery, writing all posts and engaging with followers on a daily basis.
We love the whole process, from brainstorming, strategy development and planning to copywriting, creative development and day-to-day management. Social media isn’t rocket science, but it does need some TLC, good creative and daily input to keep the engagement strong between customer and brand. Whether we do it all for you and remain in charge of your feed or just help you to write and design the best content and you take care of the rest. The level of service is up to you.
We’ll leave you with a little top tip: If you’re looking for the best time to post content save your dynamite stuff for either Wednesday at 11am or Friday between 10 – 11am, as these are the peak times for people using Instagram. And whatever you do, try to avoid the important details being posting on a Sunday. This seems to be the day of relaxing and sees the least amount of engagement. If you’d like some help, or even for us to do a full takeover of your social channels, we’re here and ready to get posting. If you’re interested in what else we have to say about the social world, have a read of our TikTok for Healthcare brands blog post.
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About The Foundry
The Foundry is a strategic communications agency, based in Manchester, delivering fully-integrated marketing campaigns for B2B, B2C, public sector and healthcare clients.
Marketing services that support patient education include qualitative and quantitative research, social media campaigns, educational websites, CPD programmes, online learning tools, in-clinic training materials, posters and patient literature.
For more information, call 0161 926 8444.