Some “Outside” influence

Working with Andrew as a client at the OIA over the past 18 months has given us a great understanding into his extensive experience and skillset as well as getting to know him personally too - he’s a great fit for us as we look to work with more brands who are ambitious in their attempts to make people’s lives better.

Here’s a brief outline of just some of that experience... Andrew brings 40 years of experience in the Outdoor Recreation and Sport industry, currently the CEO of the Outdoor Industries Association the non-profit that represents the UK Outdoor sector to government and across the world. He was founding Secretary General of the European Outdoor Group Coalition ‘Its Great Out There’ - to increase Outdoor activity in Europe. He is Chair of the Sheffield Outdoor City project, sat on the National Trusts’ Wild Network Council, is Chair of the Wider Activity Group at UK Active and a non-Exec Director of Plas Y Brenin the National Outdoor Centre . In 2015 Andrew was appointed to deliver a national outdoor recreation strategy for the government’s sport strategy 'Sporting Futures'. Then in 2023 he previewed the Government’s 2023 ‘Get Active’ strategy to contribute on Outdoor Recreation. He sits on multiple steering groups & committees in the Wellbeing and outdoors space.

We’re passionate about collaboration and Andrew’s appointment marks an exciting chapter in our journey towards continued creativity, growth, innovation and sustainability with our work in advanced healthcare, supporting mental and physical wellbeing, promoting active lifestyles or simply helping people to get more out of life in a positive way.

Coinciding with Andrew’s appointment is the launch of our Agency Proposition refresh - we’re calling it Rise+Shine. It’s all about how we help brands to Rise above competitors and above expectations and Shine through the ‘noise’ of the market by being bold and distinctive.

Behind our ability to help brands to Rise and Shine is a purpose that’s about inspiring people to live life better. We like to think of it as our super-power.

So all in all it’s been a very exciting start to 2024 and we’ve got some big plans for the coming months – so watch this space...