We help turn it into sharper strategy, stronger campaigns and work that sells without selling out.
The Foundry helps outdoor brands, events and organisations sharpen their story, sell better and be part of something worth defending. From Mountain Equipment to Ordnance Survey. Ramblers to OIA, across Racoon Media Group and ISPO, we work with brands that need creative thinking with commercial purpose.
01.
Your product has substance, but the story around it doesn’t land in the cramped, noisy category enough.
02.
You have credibility, history or a strong following, but the brand needs to feel relevant now.
03.
The work has the right ingredients, but falls into expected proof of view.
04.
The brand, deck, sales story, or event isn’t designed to do more than just look good.
05.
You need sharper thinking and belief built-in, without adding another full-time role.
Book an Outdoor Brand Session. We’ll help you find where the story is strong, where it’s leaking value and where sharper creative could make the biggest difference.
For Mountain Equipment’s Stonewear collection, we started with the people who understand it best: climbers.
Real climbers. Harsh Welsh boulders. A filmmaker who knew when to listen. From that came a campaign with the credibility to connect with the climbing community and the creative power to move the product.
Campaign strategy, film and photography for the launch of Mountain Equipment Stonewear.
Supporting the relaunch of the world’s leading sport, outdoor and winter sport exhibition.
Bringing the Caravan and Motorhome Clubs' award winning digital assistant to life.
Outdoor brands often face challenges that go beyond positioning. Some need a strong campaign. Others need a smarter retail strategy or support for brand building. And many need creative direction to bring it all together.
Here’s how we work with them:
For brands that need to sharpen their story, define a category role, or build a clearer narrative line.
For brands that need a steady flow of campaign ideas, content & storytelling that fits your world and works.
For founders, marketing teams or CEO’s who need senior creative and brand leadership without a full-time hire.
Andrew Denton, CEO of the Outdoor Industries Association, works with The Foundry as a non-exec advisor, bringing decades of sector leadership, commercial experience and outdoor industry knowledge into the room.
He knows the brands, retailers, events and organisations shaping the market – and he understands the pressure they face to stay relevant, grow commercially and keep the credibility that made people care in the first place.
That is what makes our proposition powerful: Andrew brings the sector intelligence, The Foundry brings the strategic and creative firepower. Together, we help outdoor brands show up with more clarity, confidence and commercial purpose.
Andrew Denton
"What excites me about working with The Foundry is the combination: real outdoor industry understanding and the creative firepower to do something with it. Outdoor brands need more than good-looking campaigns. They need ideas grounded in the realities of the sector, the people who buy into it and the communities that give it meaning."
Andrew Denton
CEO, Outdoor Industries Association
Book a ten-minute Outdoor Brand Session. We’ll talk briefly, share your story in confidence and suggest the best way The Foundry might help.
