STRATEGIC, EXPERIENCED AND FULLY EMBEDDED IN YOUR ORGANISATION
Fractional CMO gives you senior marketing leadership without the commitment of a full-time hire. It's designed for organisations that want sharper strategy, clearer focus and a more effective marketing operation – guided by someone who has the experience to lead, challenge and elevate performance.
Who it's for
You’re an organisation that needs stronger marketing leadership – but doesn’t yet need (or want) the cost, overhead or recruitment risk of a full-time CMO.
You may already have a marketing team in place, work with agencies, or be delivering activity – but you know the direction could be tighter, the performance stronger, and the story more compelling.
You’re not standing still – you’re ready to raise the bar.
Fractional CMO is built for that moment:
- When growth depends on clearer strategy and stronger leadership.
- When you need senior oversight to connect brand, marketing, digital and comms.
- When you want an experienced partner to steer the function – without reshaping your organisation.
What it is
A senior, embedded marketing leader (fractional Chief Marketing Officer) who provides:
- Marketing strategy and planning
- Brand and narrative leadership
- Campaign oversight and prioritisation
- Team coaching, capability-building and structure
- Budget planning and performance measurement
- Integration across brand, digital, content and comms
All supported by The Foundry’s full strategic and creative capability.
What you get
Pre-engagement
- Leadership diagnostic and organisational review
- Audit of strategy, channels, structure and performance
- Defined scope, KPIs and roadmap for the fractional engagement
Live Delivery
- A flexible, needs-led senior leadership partnership – not tied to fixed days or hours
- Clear strategic direction and prioritised marketing plan
- Hands-on support for campaigns, brand development and digital activity
- Tools, frameworks and processes that elevate marketing performance
Ongoing/partnership
- Monthly leadership review
- Performance dashboards + insight
- Recommendations for long-term resourcing, scaling and impact
Why it works
Because you get senior experience at the moment you need it most — without hiring risk.
Fractional CMO blends strategic thinking, leadership capability and hands-on marketing expertise, supported by The Foundry’s broader team.
The result is a marketing function with sharper direction, stronger performance and a clearer sense of where it’s heading — and how to get there.