The power of video in destination marketing

In the last few years video has exploded as an engaging, versatile tool for sharing content to a large audience across multiple platforms. A recent report even suggests online video is a 600% more effective marketing tool than print and direct mail combined.

When Marketing Sheffield approached us to help them promote Outdoor City Adventure Breaks video seemed the obvious choice to showcase all they had to offer.

Ini­tial­ly the project was focused on attract­ing thrill-seek­ing Euro­pean mil­len­ni­als, but the trav­el restric­tions which were in place at the time shift­ed the focus to a wider audi­ence, includ­ing old­er gen­er­a­tions and families. 

Our task was to show gen­tler aspects of out­door city enjoy­ment, such as gen­tle hik­ing, wood­land activ­i­ties and peo­ple enjoy­ing the out­side spaces in the city.

3 Walk with us
4 Amazing estates

Over a peri­od of three days, we cap­tured footage that shows the diverse land­scape of the city for poten­tial vis­i­tors, from Park Hill city views to the Storrs Wood out­side gallery. 

5 The tour starts here
6 Urban landmarks

The footage has been edit­ed into dynam­ic video that shows off the green spaces of Sheffield and their prox­im­i­ty to the city cen­tre. The video is being pro­mot­ed on Mar­ket­ing Sheffield’s web­site and social media accounts. 

7 Talk with us

If you’d like to find out how we can help you use video to pro­mote your prod­ucts, ser­vices or des­ti­na­tion, please get in touch.

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About The Foundry 

The Foundry is a strate­gic com­mu­ni­ca­tions agency, based in Man­ches­ter, deliv­er­ing ful­ly-inte­grat­ed mar­ket­ing cam­paigns for B2B, B2C, pub­lic sec­tor and health­care clients. Com­pli­ance mar­ket­ing ser­vices include qual­i­ta­tive and quan­ti­ta­tive research, brand­ing and pack­ag­ing design, social media cam­paigns, edu­ca­tion­al web­sites, CPD pro­grammes, online learn­ing tools, in-clin­ic train­ing mate­ri­als, posters and patient literature. 

For more infor­ma­tion, call 0161 926 8444.