Helping St Ann’s Hospice raise funds in 2021

St Ann’s Hospice has always been a cause very close to our hearts and we loved helping them raise over £2000 with our step challenge for National Walking Month in 2019. This time, instead of donating money, we chose to say thank you by donating our time.

Every year, St Ann’s Hospice runs a fundraiser asking local businesses to see how much money they can generate in a month. With the challenges of Covid-19 making it difficult for businesses to get together, the charity needed a fresh approach and new branding to continue their fundraising efforts.

Inviting businesses to Move, Eat, Play, and Give

The cam­paign idea is sim­ple. We direct busi­ness­es to the St Ann’s web­site where they can choose a sim­ple fundrais­ing activ­i­ty from one of four cat­e­gories – Move, Eat, Play, or Give – to raise mon­ey dur­ing Feb­ru­ary 2021. On the web­site, the char­i­ty has list­ed some sug­ges­tions, but also invites com­pa­nies to get cre­ative and invent their own. 

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Whether busi­ness­es are new to fundrais­ing or old hands, this means every­one has an easy way to get involved and chal­lenge their teams, even if work­ing remotely.

For instance, teams might choose to walk three miles (Move), host a bake sale (Eat), plan a quiz night (Play), or sim­ply donate (Give). There is a prize up for grabs for the busi­ness who rais­es the most.

The hos­pice briefed us to cre­ate some bright and eye catch­ing” brand­ing along with all the assets to com­mu­ni­cate the cam­paign to cur­rent and prospec­tive Greater Man­ches­ter-based busi­ness supporters 

Putting our heads together for a brilliant cause

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We designed a logo split into the four cat­e­gories that was colour-cod­ed to high­light dif­fer­ent activ­i­ties. The cor­po­rate chal­lenge pack includ­ed a wel­come let­ter, Valentine’s Day quiz, recipe card, how to’ guide, posters, and a fundrais­ing ther­mome­ter to mea­sure suc­cess. We also designed an email tem­plate and all the ele­ments for social chan­nels to help the hos­pice share the cam­paign far and wide. 

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The hos­pice offers invalu­able round-the-clock sup­port to peo­ple with life-lim­it­ing ill­ness­es, so we were only too hap­py to help them in their hour of need. Cor­po­rate Fundrais­er, Megan Kemp, said, Hon­est­ly, can’t thank you enough for tak­ing the time to put it all togeth­er, we are so pleased with it. Fin­gers crossed we recruit lots of teams to take part!” 

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It gives us such plea­sure, both as a busi­ness and per­son­al­ly, to put our skills to good use for a char­i­ty that does so much for oth­ers. We wish them every suc­cess in fundrais­ing for 2021. If your com­pa­ny would like to get involved, you can down­load a chal­lenge pack here.

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About The Foundry 

The Foundry is a strate­gic com­mu­ni­ca­tions agency, based in Man­ches­ter, deliv­er­ing ful­ly-inte­grat­ed mar­ket­ing cam­paigns for B2B, B2C, pub­lic sec­tor and health­care clients. Com­pli­ance mar­ket­ing ser­vices include qual­i­ta­tive and quan­ti­ta­tive research, brand­ing and pack­ag­ing design, social media cam­paigns, edu­ca­tion­al web­sites, CPD pro­grammes, online learn­ing tools, in-clin­ic train­ing mate­ri­als, posters and patient literature. 

For more infor­ma­tion, call 0161 926 8444.