St Ann’s Hospice has always been a cause very close to our hearts and we loved helping them raise over £2000 with our step challenge for National Walking Month in 2019. This time, instead of donating money, we chose to say thank you by donating our time.
Every year, St Ann’s Hospice runs a fundraiser asking local businesses to see how much money they can generate in a month. With the challenges of Covid-19 making it difficult for businesses to get together, the charity needed a fresh approach and new branding to continue their fundraising efforts.
The campaign idea is simple. We direct businesses to the St Ann’s website where they can choose a simple fundraising activity from one of four categories – Move, Eat, Play, or Give – to raise money during February 2021. On the website, the charity has listed some suggestions, but also invites companies to get creative and invent their own.
Whether businesses are new to fundraising or old hands, this means everyone has an easy way to get involved and challenge their teams, even if working remotely.
For instance, teams might choose to walk three miles (Move), host a bake sale (Eat), plan a quiz night (Play), or simply donate (Give). There is a prize up for grabs for the business who raises the most.
The hospice briefed us to create some “bright and eye catching” branding along with all the assets to communicate the campaign to current and prospective Greater Manchester-based business supporters
We designed a logo split into the four categories that was colour-coded to highlight different activities. The corporate challenge pack included a welcome letter, Valentine’s Day quiz, recipe card, ‘how to’ guide, posters, and a fundraising thermometer to measure success. We also designed an email template and all the elements for social channels to help the hospice share the campaign far and wide.
The hospice offers invaluable round-the-clock support to people with life-limiting illnesses, so we were only too happy to help them in their hour of need. Corporate Fundraiser, Megan Kemp, said, “Honestly, can’t thank you enough for taking the time to put it all together, we are so pleased with it. Fingers crossed we recruit lots of teams to take part!”
It gives us such pleasure, both as a business and personally, to put our skills to good use for a charity that does so much for others. We wish them every success in fundraising for 2021. If your company would like to get involved, you can download a challenge pack here.
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About The Foundry
The Foundry is a strategic communications agency, based in Manchester, delivering fully-integrated marketing campaigns for B2B, B2C, public sector and healthcare clients. Compliance marketing services include qualitative and quantitative research, branding and packaging design, social media campaigns, educational websites, CPD programmes, online learning tools, in-clinic training materials, posters and patient literature.
For more information, call 0161 926 8444.