The Foundry gets more people outside for Ordnance Survey

20 million people in the UK want to get out more, but don’t. Ordnance Survey plan to reverse that with #GetOutsideDay. Their national awareness day took place this year on Sunday, 29th September. OS had done a brilliant job promoting the campaign in the weeks before, but we wanted to make sure the momentum kept going after the event.

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Despite the awful weath­er, we knew lots of peo­ple had tak­en part and post­ed their pho­tos on Insta­gram, Twit­ter and Face­book. So, we sug­gest­ed select­ing some of the best ones and request­ing per­mis­sion to use them. The idea being to cre­ate a video that would hope­ful­ly inspire more peo­ple to get outside.

There was a great selec­tion of shots to choose from – strollers, swim­mers, fam­i­lies, fur­ry friends – peo­ple of all walks of life, ages and abil­i­ties com­ing togeth­er on one day to get out­side and enjoy the fresh air. Best of all, they weren’t glossy pro­mo­tion­al shots fea­tur­ing mod­els who’ve prob­a­bly nev­er got their wellies wet. They were real peo­ple hav­ing real adventures.

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We con­tact­ed each user, on behalf of Ord­nance Sur­vey, to make sure they were hap­py for their pic­ture to be part of the cam­paign video and start­ed piec­ing them togeth­er to retell the day’s events in a mem­o­rable way.

The video was writ­ten, craft­ed and edit­ed in-house. It’s now sit­ting proud­ly on the Ord­nance Sur­vey web­site as part of their recruit­ment dri­ve to attract more OS GetOut­side Cham­pi­ons. These are vol­un­teers who want to use their sto­ries, expe­ri­ences, top tips and activ­i­ty guides to inspire, encour­age and moti­vate oth­ers to get outside”.

We’re all firm believ­ers in the pos­i­tive ben­e­fits of get­ting out­side for mind, body and soul. So, it’s been an absolute hon­our to play a small part in, hope­ful­ly, get­ting more peo­ple to embrace the out­doors and spend more qual­i­ty moments with fam­i­ly and friends. Thanks to all those who shared their pho­tos. Watch the video: