Foundry Culture
The Foundry forte: helping clients Rise + Shine
Finding the right strategic and creative approach can transform your business…
If you want to truly change minds and create lasting impact you have to figure out your ‘WHY’. This is as true for us as it is for our clients. We’ve been rooted in health and wellbeing for the longest time and wanted a clear proposition to sum up our approach.
Looking from the outside in
It’s sometimes hard to pinpoint what you do if you’re too close to it. So we enlisted the help of an external expert and got together in a team workshop to explore what our services mean to us and our clients.
Pinpointing our creative process
First, came a deep dive into our strategic approach. We’ve always followed a simple three-step process starting with research, continuing with creative strategy and resulting in ongoing transformation.
1. Interpret + define = researching your customers and what you mean to them through focus groups and workshops.
2. Imagine + create = developing your positioning and creative comms grounded in solid strategy.
3. Rise + shine = constantly refining and building on success to make sure you rise above competitors and shine through the noise.
What Rise + Shine means to us
We want to work with ambitious and progressive clients who aren’t content with mediocrity, conforming to norms or just ‘satisfying’ their audiences. Rise + Shine sums up this commitment. We’re here to help brands RISE above competitors and expectations, and SHINE by being bold and distinctive.
What Rise + Shine means to our clients
Our clients know we will always see the bigger picture. We push further to understand their market and challenges to help them own a larger slice of the pie. And we’ll do this with a positive, proactive attitude that gets results and creates standout in a crowded space.
It’s also a benchmark to measuring progress. Every case study we write asks what we’ve done differently to help our clients Rise + Shine. It makes us accountable and shows that what we create doesn’t just capture attention in the moment, it develops a platform to grow.
A selection of the brands our Rise + Shine approach has worked for
If you have a brand that’s focused on positive change, we can help you Rise + Shine. Get in touch to find out how.