The Foundry scoops two PMEA awards

On Wednesday 27th November, over 430 industry professionals from the UK’s leading pharmaceutical brands gathered at the Royal Lancaster London Hotel for the annual PMEAs (Pharmaceutical Marketing Excellence Awards).

Now in its 19th year, these pres­ti­gious awards offer the chance for brands and their mar­ket­ing agen­cies to com­pete in fif­teen cat­e­gories that recog­nise excel­lence in improv­ing patient outcomes.

After a nail-bit­ing night, the Foundry is proud to announce our work for Salts Health­care on Con­fi­dence BE® received two High­ly Com­mend­ed’ PMEA Awards in Excel­lence in Engage­ment through Mul­ti­ple Chan­nels AND Excel­lence in Prod­uct Introductions.

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Con­fi­dence BE® is the most inno­v­a­tive stoma bag Salts Health­care has ever intro­duced. Avail­able in a choice of three colours for the first time, the prod­uct comes with a range of fea­tures, includ­ing a pio­neer­ing fil­ter sys­tem, to make life eas­i­er for peo­ple liv­ing with a stoma.

We helped our client to devel­op a name for the prod­uct, worked with their patient pro­files, and deliv­ered a ful­ly-inte­grat­ed mar­ket­ing cam­paign across social media and tra­di­tion­al adver­tis­ing channels.

What result­ed was a tru­ly engag­ing mul­ti­chan­nel approach that saw sales grow near­ly 50% faster than the pre­vi­ous best-sell­ing brand. More impor­tant­ly, feed­back from cus­tomers and Stoma Care Nurs­es has been phenomenal.

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Here’s what the judges had to say: The Con­fi­dence BE® launch cam­paign had extreme­ly pos­i­tive patient feed­back and good sup­port­ing doc­u­men­ta­tion. The judges real­ly liked the patient per­sonas and how they delved into each one. It was dri­ven through chan­nels to help patient engage­ment and it iden­ti­fied these chan­nels very clearly.

The pic­tures for Con­fi­dence BE® real­ly bring the prod­uct to life and the judges loved the com­mer­cials. It was clear that this prod­uct will dra­mat­i­cal­ly improve patients’ qual­i­ty of life. There was a good depth of cus­tomer research and strong cus­tomer objec­tives. This had a prag­mat­ic approach and is pro­cure­ment-dri­ve in the NHS”.

We don’t set out to win awards, we set out to pro­duce high qual­i­ty cre­ative that helps our clients sell more prod­ucts and/​or ser­vices. In this case, we were proud to do both, espe­cial­ly work­ing on a prod­uct launch that gen­uine­ly helps so many peo­ple live life to the full.