For healthcare brands that traditionally rely on face-to-face meetings to sell their products and services, COVID-19 has presented many challenges. But, as we’ve all come to rely more heavily on technology, this has also provided an opportunity to build relationships online.
At a time when medical education and healthcare systems have been disrupted worldwide, e‑learning is a powerful tool for brands who want to continue their conversation with healthcare professionals. It not only adds brand credibility, but also serves as a database of potential customers.
With our experience of building online learning platforms we recently helped Théa, a global leader in ophthalmic care, to launch their first ever Théa Academy. This is a virtual learning space for optometrists, ophthalmologists, pharmacists, nurses, trainees, students and support staff to complete their annual CPD and CET requirements.
Users can watch videos on key subjects, such as how to prepare patients for cataract surgery, and then answer a series of multiple-choice questions to earn CET or CPD points. The interactive resource also contains a library for background research and a calendar of upcoming events hosted by Théa.
The Academy has given Théa a reason to keep in contact with their audience of healthcare professionals and to provide them with an added-value service that supports their development. Many of the users will be students and newly qualified eye health professionals which means Théa can foster a positive relationship from the very start of their career. With existing customers, the Théa Academy helps to increase retention and brand loyalty.
We’ve created many different e‑learning platforms for our healthcare clients over the years, training their customers on everything from nutritional supplements to stroke. If you’re considering a similar digital project please get in touch, we’d love to help.
Read our ‘top 5 considerations for online learning’ to see what we’ve learnt so far.
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About The Foundry
The Foundry is a strategic communications agency, based in Manchester, delivering fully-integrated marketing campaigns for B2B, B2C, public sector and healthcare clients. Compliance marketing services include qualitative and quantitative research, branding and packaging design, social media campaigns, educational websites, CPD programmes, online learning tools, in-clinic training materials, posters and patient literature.
For more information, call 0161 926 8444.