Insight

5 ways to be more B Corp™

Every organisation that achieves B Corp status must pass rigorous tests in five key areas… 

Being B Corp™ isn’t just about doing right by the planet. It involves scoring highly in all aspects of your business, from people management to community engagement. Here’s the criteria and how we meet it…

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1. COMMUNITY - Giving back to the community

Certified B Corporations® are companies that contribute to the local community, including charity work, supporting local initiatives and fostering positive partnerships. 

Part of being a good neighbour means we’re the first to get stuck into a local litter pick or volunteer at our nearest foodbank. We’re proud of our community and want to do all we can to support it.

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2. WORKERS – Taking care of your staff

B Corporations® offer exceptional benefits, training, remuneration, opportunities and overall working conditions to their employees to support their well-being. 

As a good employer we’re here to listen to our team members and make sure they get as much out of working here as they put in. Culture isn’t just an away day for us, it’s every day. We’re also a proud supporter of The Living Wage. 

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3. CUSTOMERS – Partnering for progression

Companies that qualify for B Corp accreditation look after their clients by offering services that contribute to the greater good, such as engaging in ethical marketing practices.

We choose to work with clients who also approach business as a force for good and support them by being accountable in our own practices. Our purpose is to benefit others.

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4. ENVIRONMENT – Doing our bit for the planet

Certified B Corporations® support sustainability and regeneration in their business practices, from materials to transport.

From getting involved in rewilding projects to taking part in the Big Plastic Count, we’re always looking for ways to reduce our impact on the environment.

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5. GOVERNANCE – Maintaining standards across the board

And finally, governance. Certified B Corporations® are companies whose employees, board members and partners help to achieve their mission with ethics, accountability and transparency.

Whether it’s our office cleaner or non-executive director, everyone who works here holds themselves to the same high standards. 

We’re super proud of scoring highly across all of the five areas of the assessment and really looking forward to sharing our B Corp™ ethos with more clients. If you have a project that needs our support or just want to pop in to meet our lovely team, get in touch

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About The Foundry

The Foundry is a strategic communications agency, based in Manchester, delivering fully-integrated marketing campaigns for B2B, B2C, public sector and healthcare clients. Compliance marketing services include qualitative and quantitative research, branding and packaging design, social media campaigns, educational websites, CPD programmes, online learning tools, in-clinic training materials, posters and patient literature.

For more information, please call 0161 926 8444.