It’s a green kind of day

On this day in 1971 a group of 17 activists in Vancouver started protesting against offshore nuclear testing. This was the day Greenpeace was born, now known as Greenpeace Day. As the pandemic has given us a glimpse into what a green transport system could look like, with air pollution dropping from fewer cars on the road and planes in the skies, we thought it was a good time to take a look at some of the great work Greenpeace do for our world. The charity faces an ongoing battle to create awareness and fight against the three main crises – climate, health, and nature – with consumer advertising playing a crucial role.

One of Greenpeace’s most memorable ad campaigns enlisted a cartoon orangutan to stop big brands using palm oil in their products. The Rang-tan campaign was incredibly successful, with the help from Iceland, who used the ad as part of their Christmas campaign. Instead of using shock tactics, the animation style enabled the audience to connect with the messages emotionally and in a different way to real photography.

More recent­ly, Green­peace have tak­en a sim­i­lar approach with their Tur­tle Jour­ney’ video. Last year, they worked with sci­en­tists to tag leatherback tur­tles and chart their jour­ney through the oceans. This tells the sto­ry of a tur­tle fam­i­ly try­ing to get home. Using a star cast to voice the tur­tle char­ac­ters, the sto­ry told brings the real­i­ty of what’s hap­pen­ing in our ocean to the fore­front. Every lit­tle detail was con­sid­ered for this video from the type of species and even the colour of the turtle’s shells to show how six out of sev­en tur­tle species are threat­ened with extinction.

So how can we do our bit to help fight the three crises?

By mak­ing small changes it’s quite easy to start mak­ing a dif­fer­ence to the plan­et. We under­stand more peo­ple may be dri­ving to work now to avoid unnec­es­sary con­tact on pub­lic trans­port. But do you have oth­er options? Could you con­tin­ue to work from home every now and then, or if have you been enjoy­ing bike rides dur­ing the pan­dem­ic, could you cycle to work? This would help fight the cli­mate cri­sis. Have you start­ed exer­cis­ing or gone on more walks dur­ing lock­down? By keep­ing this up can help fight the health cri­sis. Are you recy­cling all the nec­es­sary prod­ucts? Do you enjoy putting food out for the birds? This would help fight the nature cri­sis. If every­one took small mea­sures it would all add up and make a dif­fer­ence. It’s just about being aware, tak­ing action and com­ing togeth­er to pro­tect the nat­ur­al world for future gen­er­a­tions. So, make today, and every day here on, a green kind of day.

Green­peace says busi­ness as usu­al’ has to go and we couldn’t agree more. We’ve recent­ly moved into our new office in Media City and have been amazed by the amount of oppor­tu­ni­ties encour­ag­ing cycling to work and the use of pub­lic trans­port. Just a few small changes to your every­day can make a big difference.

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About The Foundry 

The Foundry is a strate­gic com­mu­ni­ca­tions agency, based in Man­ches­ter, deliv­er­ing ful­ly-inte­grat­ed mar­ket­ing cam­paigns for B2B, B2C, pub­lic sec­tor and health­care clients. 

Mar­ket­ing ser­vices that sup­port patient edu­ca­tion include qual­i­ta­tive and quan­ti­ta­tive research, social media cam­paigns, edu­ca­tion­al web­sites, CPD pro­grammes, online learn­ing tools, in-clin­ic train­ing mate­ri­als, posters and patient literature. 

For more infor­ma­tion, call 0161 926 8444.