Théa Pharmaceuticals Academy

Developing an e-learning platform for a leading ophthalmology brand

Devel­op­ing an e‑learning plat­form for a lead­ing oph­thal­mol­o­gy brand

Théa Pharmaceuticals Limited develops high-quality products that support ophthalmic care and eye health across the UK and Ireland. The company’s extensive range includes both prescription and non-prescription products to treat numerous conditions, from Dry Eye to Glaucoma. Théa is one of the first manufacturers of its kind to specialise in preservative-free formulations.


In recent years, due to the pan­dem­ic, changes in tech­nol­o­gy and shifts in patient demo­graph­ics, the demands placed on eye health­care pro­fes­sion­als have changed. The Gen­er­al Opti­cal Coun­cil (GOC) respond­ed to these changes by refor­mat­ting its CPD pro­gramme with new require­ments grouped into pro­fes­sion­al­ism, com­mu­ni­ca­tion, clin­i­cal prac­tice, and lead­er­ship and account­abil­i­ty. All HCPs, novice to expe­ri­enced, are required to achieve a cer­tain amount of CPD points every year.

Théa has always been com­mit­ted to Dri­ving Inno­va­tion, Edu­ca­tion and Pro­fes­sion­al­ism in Improv­ing Eye Health”. This, there­fore, seemed like the ide­al oppor­tu­ni­ty to sup­port their strate­gic approach by intro­duc­ing a new online learn­ing resource. By devel­op­ing the Théa Acad­e­my CPD and CET train­ing tool, the com­pa­ny could sup­port the edu­ca­tion and devel­op­ment of all eye health pro­fes­sion­als and cement their brand in the minds of stu­dents at the start of their career.


Théa’s experts had already devel­oped webi­na­rs and con­tent cov­er­ing numer­ous ther­a­py areas suit­able for optometrists, oph­thal­mol­o­gists, phar­ma­cists, nurs­es, trainees, stu­dents and sup­port staff. The webi­na­rs cov­ered a vari­ety of sub­jects, such as prepar­ing patients for cataract surgery and how to assess age-relat­ed mac­u­lar degen­er­a­tion (AMD).

While the raw con­tent was there, Théa need­ed to cre­ate one cen­tral online learn­ing resource where eye health pro­fes­sion­als could access this con­tent and com­plete their annu­al CPD require­ments in their own time at their own pace.

We came up with a dynam­ic visu­al style and a sim­ple tech­ni­cal solu­tion, using the learn­ing plat­form Moo­dle, to help pack­age up their videos and course con­tent into eas­i­ly acces­si­ble mod­ules. We devised a sim­ple mul­ti­ple choice ques­tion for­mat and added the facil­i­ty to down­load free cer­tifi­cates on completion.

Théa want­ed to ensure their users would keep return­ing to their e‑learning pro­gramme rather than their com­peti­tors’. That’s why we also added the Théa archive — an online area con­tain­ing all their cours­es, search­able via con­di­tion, pro­fes­sion, cat­e­go­ry or qual­i­fi­ca­tion type. This meant peo­ple would be able to refresh their knowl­edge and restart any webi­nar when­ev­er was convenient.

An events’ sec­tion was also devised to sign­post upcom­ing webi­na­rs, sym­po­siums and work­shops, as well as a library, con­tain­ing rel­e­vant books, brochures and arti­cles to sup­port fur­ther reading. 


The Théa Acad­e­my was built as an exten­sion of the main Théa Phar­ma­ceu­ti­cals UK web­site. We cre­at­ed a series of launch mate­ri­als to help spread the word includ­ing, email­able PDFs, pro­mo­tion­al social media pieces, using the hash­tag #Nev­er­Sto­pLearn­ing, and a short video and Pow­er­Point pre­sen­ta­tion explain­ing how the mod­ules worked. All con­tent invit­ed eye health pro­fes­sion­als to sign up at www​.thea​-acad​e​my​.co​.uk to access the free content.

We have cre­at­ed twen­ty-two mod­ules so far, which can be viewed indi­vid­u­al­ly or con­sec­u­tive­ly, each last­ing around one hour, includ­ing reflec­tion time. Each mod­ule is worth 1 CPD point and falls into three cat­e­gories: Gen­er­al Opti­cal Coun­cil (GOC), Clin­i­cal, and Managerial/​Professional. The lat­ter sec­tion is Insti­tute of Lead­er­ship and Man­age­ment (ILM) approved and accredited.

The Acad­e­my has giv­en Théa a rea­son to keep in con­tact with their audi­ence of health­care pro­fes­sion­als and to pro­vide them with access to a high lev­el of edu­ca­tion. Since launch, 984 new users have reg­is­tered and there have been over 520 cer­tifi­cates issued. We’re look­ing for­ward to con­tin­u­al­ly expand­ing the Théa Acad­e­my in line with edu­ca­tion­al and indus­try needs.