Salts Healthcare

Branding and positioning for future-focused stoma care

It was time for a 300-year-old brand to share their values in a more engaging way. Having been part of developing the original brand guidelines, we helped Salts Healthcare create a consumer-friendly positioning fit for a refreshingly relevant ostomy brand. It all began with a brand exhibition at the industry’s annual ASCN conference...

THE SALTS WAY 02

Interpret + Define

Salts are familiar faces at the ASCN and WCET conferences for stoma care nurses, always pulling out the stops with a bigger and better stand every year.

When we were asked to create an exhibition based on their brand values, we were keen to make it feel forward-thinking and progressive rather than stuck in the past. The challenge was to keep looking fresh while staying rooted to their ethos.

Imagine + Create

The Salts Healthcare vision is underpinned by their company values: Caring, Listening, Innovating to Improve lives. 

Salts are passionate about helping people, always available to listen to people’s problems and driven to develop industry-leading products that make a real difference.

As we set about building the four corners of the exhibition, and how we might direct delegates around it, their simple promise became clear: This is the Salts Way.

We introduced a new fluid design to give The Salts Way a contemporary look with a calming colour palette to support the master brand. This featured an interactive thread with vibrant energy that could unite all aspects of the stand, connecting the values together.

Rise + Shine

What started as a simple design treatment has become the new face of Salts consumer campaigns. It’s the perfect vehicle to provide a consistent look across all materials.

The external-facing positioning of The Salts Way has helped them tell their brand story in a more friendly format through regular magazine articles and social media campaigns.

When you work in a particular therapy area for many years, it’s essential to keep reinventing and repositioning yourself. We can’t wait to see what they’ll do next.