The Gap Podcast
The space between healthcare innovation and real-world impact.
In episode one, Mark is joined by Tim Holmes and Ian Parkinson-Sykes for a conversation about what sits between a good healthcare idea and real-world adoption.
Together, they explore why good healthcare ideas do not always travel as far or as fast as they should, and why adoption depends on more than evidence alone.
The conversation touches on clinician trust, patient experience, commercial pressure, internal alignment, market access, language, behaviour and the importance of understanding the system around the product.
Healthcare is full of innovation, but innovation does not move through the system by itself.
There is often a gap between what a product can do and what people understand, believe, trust, adopt or act on.
That is the space we explore in The Gap.
Watch the full episode:
Why clinical evidence needs to be understood, trusted and acted on.
Why strong healthcare ideas do not move through the system by themselves.
Why the lived experience should shape the strategy, not just decorate it.
Why healthcare communication has to respect the pressures and realities of practice.
Why a global message still has to land in a local healthcare system.
Why brand, sales, evidence and patient need have to work together.
The Foundry works with healthcare, medtech and purpose-led organisations to make complex stories clearer, more human and more commercially effective
Our work sits in the space between strategy, brand, communication and real-world behaviour.
The Gap gives us a way to open up the conversations that often sit behind better healthcare marketing: trust, evidence, adoption, patient experience, internal alignment and commercial clarity.
We’re interested in thoughtful conversations with people working across healthcare, medtech, wound care, patient engagement, clinical practice, commercial strategy and healthcare innovation.
Suggest a guest, a topic or a gap you think more people should be talking about.
If you’re working on a healthcare product, service or story that needs to land better with clinicians, patients, internal teams or commercial audiences, we’d be happy to talk.