And we also have a starting point from which to devise a marketing communications strategy and plan effective advertising campaigns designed for the real world.
Is your brand visible and credible? Are its messages engaging? Armed with information, we develop brand keys for our clients in the health, well-being and vitality sectors. Brand keys that identify their reason for being and the unique ways they can tell customers, not just what they do, but why they do it.
These aren’t just marketing buzzwords on paper. We push and prod until we’ve got to the very essence of your brand. This is the reason you exist now — and why you will continue to grow in the future.
If you already own an established brand, we can help you to refine the positioning and create compelling messages that cut through competitor noise.
For fledgling brands or brand extensions, our team will work with you to develop original names and straplines that complement your existing portfolio, while helping your product or service stand out.
Once we’ve built up a picture of your who, what and, most importantly, why, we can help develop a communications strategy that speaks the right language, differentiates against competitors and exploits new opportunities.
We will audit your existing strategy to draw from your current strengths and weaknesses, then choose the most appropriate ways to put your message in front of your audience.
Our integrated approach means using a mix of the best traditional channels, such as TV and press advertising, with a combination of paid (Google PPC: Pay Per Click), owned (your own website, blogs and social) and earned media (essentially, digital word-of-mouth).
Once goals are established, our customer and competitor behaviour insights are used to find the best channels to market. This is driven by audience segmentation and followed by further refinement of your core messages to reach the right target.
Careful consideration of traditional media is an essential part of your campaign plan and needs to be fully integrated with online communications to be effective.
We will revisit messages and content throughout the lifespan of a project to ensure we remain relevant, engaging and on-brand.
Following a review of your existing digital assets, we will help you find the best ways to put the customer experience at the heart of your online communications.
This means developing a UX strategy that aligns user experience with your organisation's goals, making sure your marketing messages work, and are relevant, at every touchpoint of the customer journey.
As well as investing in channels that are currently working for you, we can identify opportunities for you to diversify and embrace new technology.